final websites

final brouchure

final billboard

Final Billboard...almost

web site concept

brochure idea

website idea

billboard concept

billboard concept 2

billboard idea

brochure idea

concept for billboard

design brief

pet abuse poster

Dolce & Gabbana

1. Purpose of ad is to sell mens clothing.

2. Intended audience is young to mid twenties men.

3. four men surrounding one woman, seem to be holding her against her will.

4. The figures are set so that your eye travels around the entire ad.

5. sensation

6. dominance of men

7. There is a slight hint of rape in this ad but since they are all beautiful we don't take it that way.

Dacron Slacks

1. The purpose is to advertise slacks.

2. Intended audience is men middle to late age.

3. The slacks are the main focus with a rug made to look like a woman.

4. The man's pants are the main focus in the middle of the ad witht the informaton at the bottom to balance it out.

5. emotion

6. women are the weaker sex.

7. a man standing on a woman's head is very disturbing so it draws you in.

Diesel

1. not exactly sure what they are trying to sell. Jeans maybe??

2. Intended audience is men?

3. naked man with 3 women's legs in awkward positions.

4. The bodies make interesting shapes and you wonder what the heck is going on.

5. sensation

6. We value good looking people.

7. It gets your attention but i'm not sure what they are selling.

Calvin Klein

1. The purpose is an underwear ad.

2. Intended audience is men, middle age.

3. Looks are high contrast with male model showing off skin and has a sexy look.

4. The man is very fit and good looking stating that if you wear his underwear you will be to.

5. sensation, perception

6. Cultural value is outer beauty.

7. It works as far as if it was an unattractive man nobody would study it as much. Guys want to look like the man and women want to look at him.

billboard idea

5 strat. for pet abuse

The GRAND Valley

So what makes the Grand Valley so grand? How about every kind of outdoor activity you can imagine. The monument is just minuets away, with it's breathtaking views and kick ass trails for hiking and biking. The river goes right through town giving everyone a chance to raft, swim canoe, boat, tube, fish, kayak, on all different levels from difficult to easy going. There are a wide variety of landscapes from desert to mountains all within and hour. Some of the mountains are over 14,000 ft making it a hikers dream. Who wouldn't want to say they've climbed a 14,000 mountain. The desert offers a lot of off road trails for the 4x4 enthusiast as well as the mountains. For that reason alone, I moved to grand Junction. And school of course.   

   Besides having everything imaginable outside, Grand Junction also offers a lot of good dining, lodging and entertainment. We have the Avalon theatre where movies are shown still to this day, along with a drive in movie theatre that no one ever takes advantage of. Our main has many activities and shops to offer and is ranked really high in the United States. The community is large enough to offer entertainment but small enough to feel safe walking down the street or to raise your family. People seem to really care about you and know you by name if you frequent enough. 

   Grand Junction is also in a good location half way between Denver and Salt Lake City. If we want to get away and enjoy the big city for a weekend it is within reach. The airport is big enough to accommodate for good travel destinations without having to hop on four different plans just to get to a big enough airport to get you where you want to go. There is another plus to living in Grand Junction for the wine enthusiast. We are the only place that can grow grapes between the two major cities as well. People travel a long ways to enjoy wine tasting, and tour the local vineyards. 

   The weather in the Grand Valley is also amazing. Again contributing to the vast array of outdoor activities. We have a mild winter and fairly dry fall. Lots of sunshine and rarely a foggy day. But on the other hand if you like the snow and cold you can travel 30 minuets and be at our very own powder horn ski resort. The mesa offers some of the best snowmobiling as well. We have a wide variety in animal life ranging from deer and elk to moose and big horn sheep. Which also points out the great hunting and fishing in the area as well. 

   The crime rate in Grand Junction is at a minimum with news stories being more about local businesses and people doing good for their community rather than shooting everyone. The town is arranged in a way that would allow you to either ride your bike everywhere or take the great shuttle service available year round. There are a wide variety of jobs that are available and Grand Junction was just rated in the top 6 best places to live and work. It was also rated in the top 12 safest places to live, not to bad.       

more interesting ads

3 psa poster concepts

psa collage

. What is the purpose of the ad you’re bringing in?  To sell woman's clothing.
2. Who is the intended audience?  Women early to mid twenty's.
3. What does the advertisement look like?  Black and white, clean and sophisticated. 
4. How does the visual and textual content of the ad work together to create a persuasive argument?  The woman is good looking and stylish appealing to most women.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?  sensation and perception.
6. What are the cultural values promoted in this advertisement?  Beauty and style.
7. What works or doesn’t work about this advertisement?  It is very clean and to the point appealing to women for style ad beauty.

7 levels of communication ad 2

. What is the purpose of the ad you’re bringing in?  To promote graff jewlery.
2. Who is the intended audience?  Women middle age, upper class.
3. What does the advertisement look like? Green image with black background and diamonds left to their natural color.
4. How does the visual and textual content of the ad work together to create a persuasive argument? The diamonds seem to pop out because of the color contrast.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?  Perception
6. What are the cultural values promoted in this advertisement?  Beauty and diamonds go together.
7. What works or doesn’t work about this advertisement? I think the color set up in this advertisement really help bring out the diamonds.

ad for 7 levels of communication

. What is the purpose of the ad you’re bringing in?  The purpose is to sell Calvin Klein Jeans.
2. Who is the intended audience?  Intended audience is men in their twenty's.
3. What does the advertisement look like? Black and white half naked man.
4. How does the visual and textual content of the ad work together to create a persuasive argument? It is a very sensual pose so it appeals to men wanting to be sex objects.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad? sensation
6. What are the cultural values promoted in this advertisement? Beauty and sex appeal
7. What works or doesn’t work about this advertisement?  It works to promote sex appeal, not really a fan though.

Research For Pet Abuse

What are the public perceptions of this theme?

The public has sympathy for animals but being human, we hold human life higher than animals, therefore we tend to have a little more time and money for human needs over animals. We feel bad for animals and most people want to give and help but in the end we hold human life higher than animals.

What is the problem?

People don't value animal life, if we put the same laws and punishment in place for animal abuse as we do for human abuse then there wouldn't be as big of problem. 

Who is affected?

There is a lot of evidence pointing to the link between animal and human abuse. If a child grows up thinking that it is alright to treat animals poorly then what is to stop them from taking the next step and abusing another human. We need to educate everyone that it isn't alright, starting with our children. 

What are the causes?

Some of the cause of pet abuse is what I just mentioned, lack of education, respect, and value of life. There aren't as many consequences for people so they don't even think twice.

Various stats related to the topic;

• nearly 1 million animals a year are abused or killed in connection with domestic violence
  
• more american households have more animals than children
• there were 1,626 reported cases in 2008 in the US...30 in colorado

 

What are the cultural and social circumstances?

Pet abuse will only get worse, especially if we don't educate people and enforce stricter punishment.

Why is this an issue?

This is a problem because animals are at our mercy. They can't tell their story, it is up to humans to take care of them. 

Who are the major organizations working for this cause/topic, and how do they promote themselves?

• Pet-Abuse.com    Internet, phone, fax, email, mail
  
• Humane society   Many shelters throughout the US, 10 million americans donate or are involved, internet, local shelters, TV
• PAWS                    Progressive Animal Welfare Society, around since 1967, they shelter animals, rehabilitate, available on the internet, magazine, phone, employment

 

Pet Abuse Brainstorming

starvation, homeless, help, food, water, peace, help, mercy, funding,love, care, nurture, shelter, dog, cat, farm, crowded, home, adoption, training, cruel, punishment, heartless, abuse, children, impact, animals, birds, cages, kennels, whips, beating, kicking, verbal, lice, malnutrition, neglect, backbone, dehydration, puppy mill, tail, wagging, panting, shy, timid, scarred, weak, disease, skittish, tied, chained, forgotten, abandoned, stranded, torture, sick, hurt, sad, lonely, barking, cast, vet, cost, insurance, surgery, law, grooming, bad habits, good habits, rewards, supplies, disposal, spay, neuter, black, brown, blood, anger, revenge, bones, snoopy, dog catcher, bowl, dish,people, causes, money, breeding, research, compassion, PETA, humane society, catching, dog food plant, social, acceptance, careless, justice, treatment, placement, displaced, thrown out, disposed, displaced, exploit, inferior, harm, damage, nurture, mistreat, castaway, wrong, crime, sin, corrupt, wrongdoing, problem, solution, undernourishment, poor, over populate, unhealthy, dump, cute, hold, pet, protect, kiss, trauma, damage, evil, wicked, maltreat, spoil, dispense, drop, ditch, give up, left behind, past, ignore, desert, cherish, mean, attention, dispense, relinquish, set aside, kick out, quit, leave, overlook, fail, negligence, unconcern, irresponsible, duty, stranded, run out, inattention, power, advantage, miss use, kick, hit, hungry, rude, bad, assault, mistreatment, injustice, fair, equal, rights, speak, toys, corruption, care, nurture, crazy, indecent, harm, justice, taunt, shoot, stab, fire, complain, greed, money, paws, domestic, women, men, children, education, respect, raising, keep, puppies, boost, tend, kittens, promote, strength, horse, cows, cock fight, nuisance, dog fight, adult, bull, cow, police, goat, sheep, fighting, pain, develop, coat, dilemma, assist, fostering, irritant, help, sad, eyes, pest, ticks, encourage, fur, neglect, joy, happy, responsible, learn, communication, listen, donate, research, time, effort, hospital, bills, medication, outside, cold, weather, box, hot, sore, panting, sleep, drugs, community, whiskers, teeth, calendars, endanger, breed, species, legs, hooves, tail, wag, jump, Frisbee, ball, chew, shock, command, sit, stay, speak, roll over, STD, stud, litter, poop, woof, memory, bury, remember, spike, max, vaccine, shots, surgery, rocks, socks, shoes, guard, park, pickup, tie,        

Advertising Design Assignments

1. What is the purpose of the ad you’re bringing in?
2. Who is the intended audience?
3. What does the advertisement look like?
4. How does the visual and textual content of the ad work together to create a persuasive argument?
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
6. What are the cultural values promoted in this advertisement?
7. What works or doesn’t work about this advertisement?

Other work done this year

Fine art piece done with marker and colored pencil, after Georgia o'Keeffe