. What is the purpose of the ad you’re bringing in? The purpose is to sell Calvin Klein Jeans.2. Who is the intended audience? Intended audience is men in their twenty's.
3. What does the advertisement look like? Black and white half naked man.
4. How does the visual and textual content of the ad work together to create a persuasive argument? It is a very sensual pose so it appeals to men wanting to be sex objects.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad? sensation
6. What are the cultural values promoted in this advertisement? Beauty and sex appeal
7. What works or doesn’t work about this advertisement? It works to promote sex appeal, not really a fan though.
No comments:
Post a Comment