. What is the purpose of the ad you’re bringing in? To promote graff jewlery.2. Who is the intended audience? Women middle age, upper class.
3. What does the advertisement look like? Green image with black background and diamonds left to their natural color.
4. How does the visual and textual content of the ad work together to create a persuasive argument? The diamonds seem to pop out because of the color contrast.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad? Perception
6. What are the cultural values promoted in this advertisement? Beauty and diamonds go together.
7. What works or doesn’t work about this advertisement? I think the color set up in this advertisement really help bring out the diamonds.
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