1. The purpose is an underwear ad.
2. Intended audience is men, middle age.
3. Looks are high contrast with male model showing off skin and has a sexy look.
4. The man is very fit and good looking stating that if you wear his underwear you will be to.
5. sensation, perception
6. Cultural value is outer beauty.
7. It works as far as if it was an unattractive man nobody would study it as much. Guys want to look like the man and women want to look at him.
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