1. The purpose is to advertise slacks.
2. Intended audience is men middle to late age.
3. The slacks are the main focus with a rug made to look like a woman.
4. The man's pants are the main focus in the middle of the ad witht the informaton at the bottom to balance it out.
5. emotion
6. women are the weaker sex.
7. a man standing on a woman's head is very disturbing so it draws you in.
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