ad for 7 levels of communication

. What is the purpose of the ad you’re bringing in?  The purpose is to sell Calvin Klein Jeans.
2. Who is the intended audience?  Intended audience is men in their twenty's.
3. What does the advertisement look like? Black and white half naked man.
4. How does the visual and textual content of the ad work together to create a persuasive argument? It is a very sensual pose so it appeals to men wanting to be sex objects.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad? sensation
6. What are the cultural values promoted in this advertisement? Beauty and sex appeal
7. What works or doesn’t work about this advertisement?  It works to promote sex appeal, not really a fan though.

Research For Pet Abuse

What are the public perceptions of this theme?

The public has sympathy for animals but being human, we hold human life higher than animals, therefore we tend to have a little more time and money for human needs over animals. We feel bad for animals and most people want to give and help but in the end we hold human life higher than animals.

What is the problem?

People don't value animal life, if we put the same laws and punishment in place for animal abuse as we do for human abuse then there wouldn't be as big of problem. 

Who is affected?

There is a lot of evidence pointing to the link between animal and human abuse. If a child grows up thinking that it is alright to treat animals poorly then what is to stop them from taking the next step and abusing another human. We need to educate everyone that it isn't alright, starting with our children. 

What are the causes?

Some of the cause of pet abuse is what I just mentioned, lack of education, respect, and value of life. There aren't as many consequences for people so they don't even think twice.

Various stats related to the topic;

• nearly 1 million animals a year are abused or killed in connection with domestic violence
  
• more american households have more animals than children
• there were 1,626 reported cases in 2008 in the US...30 in colorado

 

What are the cultural and social circumstances?

Pet abuse will only get worse, especially if we don't educate people and enforce stricter punishment.

Why is this an issue?

This is a problem because animals are at our mercy. They can't tell their story, it is up to humans to take care of them. 

Who are the major organizations working for this cause/topic, and how do they promote themselves?

• Pet-Abuse.com    Internet, phone, fax, email, mail
  
• Humane society   Many shelters throughout the US, 10 million americans donate or are involved, internet, local shelters, TV
• PAWS                    Progressive Animal Welfare Society, around since 1967, they shelter animals, rehabilitate, available on the internet, magazine, phone, employment

 

Pet Abuse Brainstorming

starvation, homeless, help, food, water, peace, help, mercy, funding,love, care, nurture, shelter, dog, cat, farm, crowded, home, adoption, training, cruel, punishment, heartless, abuse, children, impact, animals, birds, cages, kennels, whips, beating, kicking, verbal, lice, malnutrition, neglect, backbone, dehydration, puppy mill, tail, wagging, panting, shy, timid, scarred, weak, disease, skittish, tied, chained, forgotten, abandoned, stranded, torture, sick, hurt, sad, lonely, barking, cast, vet, cost, insurance, surgery, law, grooming, bad habits, good habits, rewards, supplies, disposal, spay, neuter, black, brown, blood, anger, revenge, bones, snoopy, dog catcher, bowl, dish,people, causes, money, breeding, research, compassion, PETA, humane society, catching, dog food plant, social, acceptance, careless, justice, treatment, placement, displaced, thrown out, disposed, displaced, exploit, inferior, harm, damage, nurture, mistreat, castaway, wrong, crime, sin, corrupt, wrongdoing, problem, solution, undernourishment, poor, over populate, unhealthy, dump, cute, hold, pet, protect, kiss, trauma, damage, evil, wicked, maltreat, spoil, dispense, drop, ditch, give up, left behind, past, ignore, desert, cherish, mean, attention, dispense, relinquish, set aside, kick out, quit, leave, overlook, fail, negligence, unconcern, irresponsible, duty, stranded, run out, inattention, power, advantage, miss use, kick, hit, hungry, rude, bad, assault, mistreatment, injustice, fair, equal, rights, speak, toys, corruption, care, nurture, crazy, indecent, harm, justice, taunt, shoot, stab, fire, complain, greed, money, paws, domestic, women, men, children, education, respect, raising, keep, puppies, boost, tend, kittens, promote, strength, horse, cows, cock fight, nuisance, dog fight, adult, bull, cow, police, goat, sheep, fighting, pain, develop, coat, dilemma, assist, fostering, irritant, help, sad, eyes, pest, ticks, encourage, fur, neglect, joy, happy, responsible, learn, communication, listen, donate, research, time, effort, hospital, bills, medication, outside, cold, weather, box, hot, sore, panting, sleep, drugs, community, whiskers, teeth, calendars, endanger, breed, species, legs, hooves, tail, wag, jump, Frisbee, ball, chew, shock, command, sit, stay, speak, roll over, STD, stud, litter, poop, woof, memory, bury, remember, spike, max, vaccine, shots, surgery, rocks, socks, shoes, guard, park, pickup, tie,        

Advertising Design Assignments

1. What is the purpose of the ad you’re bringing in?
2. Who is the intended audience?
3. What does the advertisement look like?
4. How does the visual and textual content of the ad work together to create a persuasive argument?
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
6. What are the cultural values promoted in this advertisement?
7. What works or doesn’t work about this advertisement?

Other work done this year

Fine art piece done with marker and colored pencil, after Georgia o'Keeffe